I'm a senior copywriter with experience that spans brands and industries.
I’ve written:
-multi-channel campaigns for heritage brands
-fundraising, stewardship, engagement and event messaging for a legacy philanthropic institution
-hundreds of headlines about sneakers
-product names and descriptions for diamond rings…and tables, lamps, chairs, and sunglasses
-more brand and conversion emails than I can count
-social copy that runs the gamut from short and snappy to long and informative
-poems
-unpublished fiction manuscripts
My background spans both sides of a unique divide: the fast-moving world of retail and e-comm — brands like New Balance, Life is Good, and Wayfair — and the research-driven, emotionally resonant world of philanthropic storytelling. I can write copy that sells stuff and copy that moves people.
Outside of brand work, I'm a photographer and fiction writer. I bring a sharp eye and instinct for story to everything I create.